Reliable Local SIGN COMPANY

Schad Tracy has been an industry leading sign company in Minnesota that has been making quality signs for the last 40 years. We specalize in the design, manufacturing, and installation of interior and exterior signs.

INTERIOR SIGNS EXTERIOR SIGNS Exterior Signage Minnesota Interior Signage Minnesota
Exterior Signage Minnesota


Our in-house design team can bring your vision to life.


We produce all of our signs in our manufacturing facility, so we can ensure the highest quality and pass cost-savings on to you.


We see the job through from beginning to end. Once your sign is ready, we’ll send our professional sign installers to your business to make sure your sign meets your expectations.

Schad Tracy – Local Sign Company

The Sign of Quality for 40 years

When you choose Schad Tracy sign company for your signage needs, you get more than a sign. You get a high-touch experience delivered by our team of specialists, products made with the highest quality materials against the highest industry standards, and access to our in-house design, production and installation experts to make sure your interior sign or exterior sign job is done right and exceeds your expectations.

Exterior Signage Solutions

There are so many different industry terms surrounding Exterior Signage. Whether it is Channel Letters, Monuments, Pylons,Wayfinding, or Digital Message Centers, it is all very confusing! We have over 200 years of combined Exterior Signage knowledge and experience to help put your needs into layman’s terms. This translates into a seamless experience from Initial discussion through installation.

Boomers: Out of Business

ABC 6 News

Destination Medical Center is changing the landscape of the City of Rochester. But another change is coming to smaller, surrounding communities; retirement. Many business owners in the baby-boomer generation are getting ready to sell.

Over in Oronoco, Jeff Schuppe recently took over a business that had been owned by a baby boomer; Schad Tracy Signs.
“We have a lot of larger customers. I describe it as a sign company, but we’re really the brand,” said Jeff.
The company makes signs for businesses around the country. Jeff said taking over an established business was his goal, but one of the keys to success was the planning by the former business owner.
“They didn’t want a big business to come and scoop it up and  then all the people are gone and it’s just a shell of a company any more. They wanted someone to keep everybody and take it to the next level. They interviewed me as much as I interviewed them,”said Jeff.
Experts say that can make or break a deal.

Our Portfolio

A showcase of our latest projects.

Channel Letters / Hotels / Neon Signs
The Maven Minnesota sign by Schad Tracy

What our clients are saying

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Keep track of what we are up to by following us on Instagram at @schadtracysigns

Contact us now for a free quote on your project