Brick and mortar retail signage relies upon signage to advertise and attract customers to your store. Successful retail stores demonstrate an array of signage types that displayed both interior and exterior. This when done correctly is a big part of boosting sales and driving foot traffic.
The physical type of signage that attracts your customers in the door in exterior signage. This starts the retail business and customer relationship. This relationship starts with an effective marketing approach that attracts new customers as well as guides new one. Most retail stores have a few forms of these types of signage: message centers, monuments, pylon, & channel letters.
Interior signage for way-finding signage helps guide customers in navigating easily throughout the store. Interior signage needs to be easy to read and notice from a distance. Not only does interior signage help guide the customer but also makes your internal structure more organized.